Video Marketing
Video that carries more than text can, a customer's story, a clear explanation, a face for the business. Produced properly, whether that means a filmed shoot or an AI-assisted build.
Video made for where it will actually be watched
Video marketing is the use of video across your website, social channels, ads and email to explain, persuade and build trust faster than text alone. A short customer story, an explainer on your process, a founder talking to camera, a product walkthrough, these do work that a paragraph cannot, because people take in tone and credibility from a face and a voice. The Leads Hub has produced marketing video for Toronto and Greater Toronto Area businesses since 2007.
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We plan video around placement and purpose. A website homepage video has seconds to make its point and usually plays without sound, so it is built with captions and a strong opening frame. A social short is vertical, fast and hook-led. A sales or case-study video can run longer because the viewer has chosen to watch. Each format gets a script, a shot plan and an edit suited to how and where it will be seen, rather than one master video awkwardly cut down for everything.
Production is flexible, and we match the method to the job rather than selling one model. Where a filmed shoot is right, a customer telling their own story, a founder to camera, work being done on site, we handle direction, filming, sound, lighting and editing. Where budget, speed or the subject suit it, we use AI-assisted and avatar video, motion graphics, animation and screen capture to produce clean, professional pieces without a crew or a shoot day. Many projects mix both: a filmed hero video plus a run of graphic-led social cuts from the same script. You get finished videos in the right formats and aspect ratios for each channel (16:9, 1:1, 9:16) with burned-in or SRT captions, custom thumbnails, and a short guide to publishing them for YouTube search and social reach. One filming day is planned to yield a hero piece and a batch of shorts and ad cuts, so the cost is spread across months of content.
What video marketing includes
Concept & Script
The idea, the message and a script written for the format and the platform.
Filmed Production
Direction, filming and editing for customer stories, explainers and brand video.
AI & Avatar Video
AI-assisted, avatar and motion-graphic video where it fits the budget and subject.
Website Video
Short, caption-first homepage and landing-page video built to play silently.
Social Shorts
Vertical, hook-led cuts for reels, shorts and paid social.
Delivery & Publishing
Correct formats, captions, thumbnails and advice on YouTube and social setup.
Our video process
Plan
We agree the goal, the format, where it will run and how it will be produced.
Script & storyboard
A tight script and shot or scene plan, approved before any production.
Produce
We film, or build the video with AI, avatars and graphics, or a mix of both.
Edit & deliver
Editing, captions and versions per channel, delivered ready to publish.
Why choose The Leads Hub for video
- Video is planned per placement (website, social, ads) not one clip forced to fit everywhere.
- Filmed or AI-assisted, chosen on what the piece needs rather than a fixed production model.
- Every deliverable comes captioned and in the right aspect ratios for its channels.
- In business since 2007, with video tied into wider search, social and content campaigns.
Related content & creative services
Video marketing FAQs
Do we need a film crew for this?
Not always. Customer stories and brand video usually benefit from a proper shoot, but explainers, social content and website video can often be produced with AI-assisted tools, avatars and motion graphics at lower cost and faster turnaround.
What makes a good website homepage video?
It is short, it makes its point in the first few seconds, and it works with the sound off, so captions and a strong opening frame matter. We build homepage video to those constraints rather than repurposing a long piece.
Can you repurpose one shoot into multiple videos?
Yes, and we plan for it. A single filming day can yield a hero video plus a set of social shorts and ad cuts, each edited for its own format rather than trimmed carelessly.
Do you help with getting the video seen?
We deliver channel-ready files with captions and thumbnails and advise on YouTube optimisation and social publishing. Paid promotion runs through our advertising services.