Google Business Profile
Your Google Business Profile is often the first thing a local buyer sees. We set it up properly, keep it active, and tune every field so it ranks and earns the call.
Google Business Profile, set up and managed to rank
Google Business Profile, the listing formerly branded Google My Business and, before that, Google Places, is the free profile that controls how your business shows in Google Maps and the local map pack. It carries your name, hours, services, photos, reviews, questions and posts, and it is frequently where a local search ends: the searcher calls or asks for directions straight from the panel. The Leads Hub manages profiles for Toronto and Greater Toronto Area businesses so they rank well and convert the people who see them.
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Most profiles underperform for avoidable reasons: the primary category is wrong or too broad, services and attributes are half filled, photos are old, there are no posts, reviews go unanswered, or there are duplicate listings competing with the real one. Each of those is a ranking and trust problem. We work through the whole profile methodically, then keep it active, because Google rewards profiles that are maintained, and buyers trust the ones that look alive.
Profile work is most effective as part of local SEO, so we align it with your website's local signals, your citation footprint and your review strategy, the profile, the site and the wider web all telling Google the same story about who you are, what you do and where. We optimise the parts most people ignore: the services list with descriptions, the products section, booking and messaging settings, the business attributes, and the questions on the profile, which we seed and answer so a competitor or a bot does not answer them for you. For multi-location businesses we structure and manage a separate profile for each site, keep the data consistent across all of them, and handle verification, video verification, suspensions and reinstatements when they come up. Reporting shows profile views, the searches that surfaced you, calls, messages, direction requests, bookings and website clicks, tied back to the local rankings we are moving.
What profile management includes
Setup & Verification
Claiming, verifying and correctly configuring the profile, including fixing suspensions.
Category & Services
Choosing the right primary and secondary categories and completing every relevant service.
Photos & Media
A current, well-shot photo set and updates that keep the profile looking active.
Google Posts
Regular posts for offers, updates and content to keep the profile fresh and useful.
Reviews & Q&A
Prompting genuine reviews, responding to all of them, and seeding and answering questions.
Duplicate Suppression
Finding and removing or merging duplicate listings that split your ranking signals.
How we manage a profile
Audit
We score the profile field by field and compare it to the businesses ranking above you locally.
Rebuild
Categories, services, attributes, description and photos are corrected and completed.
Activate
Posts, review requests and Q&A are put on a regular cadence rather than left dormant.
Report & maintain
Monthly reporting on views, calls and directions, with ongoing upkeep and issue handling.
Why choose The Leads Hub for your profile
- Current Google Business Profile practice, not recycled Google My Business tactics.
- We manage the profile and the website's local signals together, which is what moves rankings.
- Experience handling verification problems, suspensions and multi-location profile structures.
- In business since 2007, serving Toronto and the GTA with local search as a core discipline.
Related SEO & search services
Google Business Profile FAQs
Is this the same as Google My Business?
Yes. Google renamed Google My Business to Google Business Profile, and Google Places before that. It is the same listing that controls your presence in Maps and the local map pack.
My profile was suspended. Can you help?
Usually. We review what likely triggered it, correct the profile to meet Google's guidelines, and file the reinstatement request. Outcomes depend on the cause, but most fixable suspensions can be resolved.
How often should the profile be updated?
Photos and posts every few weeks, reviews responded to as they arrive, and services and hours whenever they change. A profile that is clearly maintained both ranks and converts better than one left static.
Do I need this if I already do SEO?
For any business that serves customers locally, yes. Standard SEO ranks your website; the profile is what ranks in Maps and the map pack, which is where most local calls originate.