Ecommerce SEO Services
More organic sales from the people already searching for what you sell. As an ecommerce SEO agency, we optimise your category pages, product pages and store setup so they rank, and so the traffic they bring actually buys.
SEO built for online stores, not brochure sites
Ecommerce SEO is a different job from SEO for a service business. A store can have hundreds or thousands of pages, many of them near-identical, and the pages that bring in the most revenue are usually categories rather than the homepage. Our ecommerce SEO services are built around that: we work out which category and product searches have real buying intent, make sure each one has a page built to win it, and remove the duplicate and thin pages that dilute the rest.
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Most of the work is structural. Clean category hierarchies, filters and faceted navigation that do not create thousands of crawlable duplicates, product titles and descriptions written for both search and shoppers, structured data so prices, availability and reviews show in the results, and a site fast enough on mobile that visitors stay to check out. We work on Shopify, WooCommerce and custom builds, and because we also design ecommerce websites, we can make the changes ourselves rather than hand you a list.
We measure ecommerce SEO the way a store owner does: organic revenue, orders and the categories driving them, not just traffic. Based in Toronto, we work with online stores across Canada, from small shops with a few dozen products to larger catalogues that need a clear plan for which pages to grow first.
What our ecommerce SEO includes
Category Page SEO
Category pages targeted at the searches with the most buying intent, with useful copy and internal links.
Product Page Optimization
Titles, descriptions, images and product schema written for search and for shoppers.
Technical Ecommerce SEO
Faceted navigation, duplicate content, canonical tags, crawl budget and site speed.
Platform Setup
SEO settings and fixes for Shopify, WooCommerce and custom stores.
Content & Buying Guides
Guides and comparisons that capture research searches and link to the right products.
Revenue Reporting
Organic revenue, orders and top categories, reported monthly in plain English.
How we run ecommerce SEO
Store audit
We crawl the store, review its structure and find the duplicate, thin and blocked pages holding it back.
Keyword-to-category map
Every high-intent search is matched to the category or product page that should rank for it.
Fix & optimise
Technical fixes first, then category and product optimisation in order of revenue potential.
Measure revenue
We track organic sales by category every month and put effort where it is paying back.
Why online stores choose us as their ecommerce SEO company
- We build ecommerce websites too, so technical SEO changes get implemented, not just recommended.
- Focus on category and product searches with buying intent, measured by revenue and orders.
- Experience with Shopify, WooCommerce and custom platforms.
- In SEO since 2007, with plain-English reporting every month.
Related services
Selling online and in store? See how we help retailers on our retail and local services page.
Ecommerce SEO FAQs
What is ecommerce SEO?
Ecommerce SEO is the work of getting an online store's category and product pages ranking in Google for searches with buying intent. It covers site structure, technical setup, product and category content, and structured data.
Do you do SEO for Shopify and WooCommerce stores?
Yes. Most of the stores we work on run on Shopify or WooCommerce, and we also work with custom platforms. Each has its own SEO quirks, from duplicate collection URLs on Shopify to plugin bloat on WooCommerce, and we handle both.
Do you offer ecommerce SEO packages?
Yes. Most stores start on a monthly plan sized to the number of categories and products we focus on. Book a 20-minute call and we will recommend a package based on your catalogue and goals.
How long does ecommerce SEO take to work?
Technical fixes and better category pages can lift traffic within a couple of months. Building strong rankings for competitive product searches usually takes three to six months, and the results keep compounding.
Do you work with online stores outside Toronto?
Yes. We are based in Toronto and work with ecommerce businesses across Canada.