The right matters, tracked end to end.
Every enquiry matters when a single client can be worth thousands in billings. We build practice-area pages that rank, campaigns that bring the matters you want, and tracking that shows which spend turns into signed clients.
What's different in legal & advisory
Legal buyers search by practice area and city, in a moment of need or stress, and choose fast. The marketing has to be visible at that moment and credible enough to earn the call.
Practice areas are separate markets
Family, personal injury, real estate and immigration each have their own searches, competitors and economics. One generic “lawyer” page serves none of them well.
High-cost, high-competition paid search
Legal keywords are among the most expensive on Google. Without tight targeting and conversion tracking, budget disappears fast.
Trust and compliance
Prospects need reassurance and credentials; regulators need claims kept in check. Copy has to do both.
Volume isn't the goal
Ten qualified enquiries in the right practice area beat a hundred tyre-kickers. Campaigns have to optimise for matter quality.
Services we run for legal & advisory
The same levers as any other sector, search, ads, website, content. What changes is how they're pointed. Each link goes to the full service.
Practice-area visibility
Rank for each area of law where you want more work.
- Search Engine Optimization
A deliberate practice-area page strategy, each built to rank and to convert a worried reader.
- Local SEO
Show up for searches like “family lawyer Toronto” across every area your firm serves.
- Website & SEO Content
Depth on each practice area (process, outcomes, FAQs) that answers real questions.
High-intent matters
Capture the searches from people ready to instruct a firm now.
- Google Ads & PPC
Tightly targeted campaigns by practice area, with conversion tracking on every enquiry.
- Landing Pages & Lead Capture
Case-evaluation pages built for one practice area and one clear next step.
- Multi-Channel Lead Generation
Blend organic, paid and referral so the pipeline doesn't depend on one channel.
Authority & trust
Build the signals that rank a firm and reassure a client.
- Backlinks & Authority
Legal directories, professional profiles and earned coverage that lift practice-area rankings.
- Content Marketing
Guides and commentary that demonstrate expertise in your practice areas.
- Website Design & Development
A credible, well-structured site with credentials, outcomes and easy intake.
What working together looks like
Focused on matter quality and clear attribution from click to signed client.
Choose the practice areas
Where the firm wants growth, the demand in each, and the value of a matter.
Build practice-area pages
A rankable, reassuring page per area, each with its own case-evaluation path.
Set up conversion tracking
Calls, forms and chat tied to practice area, so you see cost per signed matter.
Run paid where it pays back
Start with the highest-value areas and let conversion data set the budget split.
Review by matter type
Optimise toward the areas and campaigns bringing the work the firm actually wants.
Businesses we work with here
A sample of the practice areas and advisory firms we work with across Canada, most important first, and the list keeps growing.
Don't see your business here?
The list isn't exhaustive. If your line of work isn't on it, give us a call, odds are we've run campaigns for something close.
Other industries we work in
Frequently asked questions
We handle several practice areas. Where should we start?
With the one or two areas where you want the most growth and the economics are strongest. We build those out fully, prove the model, then extend the same approach to the next areas.
Legal Google Ads keywords are so expensive. Is PPC worth it?
It can be, but only with tight practice-area targeting, strong landing pages and conversion tracking on signed matters. We'd rather run a focused campaign that pays back than a broad one that burns budget.
How do you keep marketing claims compliant?
Copy for each practice area is written to reassure prospects while staying within your law society's advertising rules, no guaranteed-outcome language, clear and accurate descriptions of process.
Can you track which enquiries become clients?
Yes. We set up call and form tracking by practice area and, where your intake process allows, tie it through to signed matters so you can see true cost per client.
How quickly will we see enquiries?
Paid search can produce enquiries within the first few weeks. Practice-area SEO gains typically build over three to five months.
Every market works a little differently. Book a 20-minute call and we'll scope a package built around how your customers search and buy.
Book a consultLet's bring in the matters you want.
A free strategy call: your priority practice areas, and the fastest route to qualified enquiries.