Email Marketing
The channel you own. We grow your list properly, send newsletters people open, and build the automated sequences that follow up while you get on with the work.
Email that nurtures leads and brings customers back
Email marketing is the use of a permission-based subscriber list to stay in front of prospects and customers, through regular newsletters and through automated sequences triggered by what someone does. It remains one of the most cost-effective channels because you own the list: no algorithm decides who sees you. The Leads Hub has run email for Toronto and Greater Toronto Area businesses since 2007, and we run it in line with CASL, Canada's anti-spam law, so consent and record-keeping are handled correctly.
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Most of the value is in automation. A welcome sequence introduces your business to new subscribers while interest is highest. A nurture sequence keeps in touch with leads who enquired but did not buy. A re-engagement sequence wins back customers who have gone quiet. These run once, then work continuously, following up with a consistency no person sustains manually. We design the flows, write the emails, and set them up in your platform.
Around the automations we handle the ongoing programme: growing the list with genuine opt-ins from your website, lead magnets and campaigns rather than bought data; planning, writing and designing a newsletter that has an actual reason to be opened instead of a monthly company bulletin nobody asked for; segmenting the list by interest, industry and where someone is in their decision so people get messages that fit them; and protecting deliverability through authentication, list hygiene and sensible sending volume so you land in the inbox and not the promotions tab or spam. We also connect email to the rest of your marketing, so a lead from a Google Ads campaign or a content download drops into the right sequence automatically. Reporting covers list growth, open and click rates, unsubscribe and spam-complaint rates, and, the part that matters, the enquiries and sales email produced, benchmarked against norms for your industry.
What email marketing includes
List Growth
Compliant opt-in forms and lead magnets that build a list of people who want to hear from you.
Welcome Automation
A sequence that introduces your business to new subscribers while attention is highest.
Nurture & Re-Engagement
Follow-up flows for leads who did not convert and customers who have gone quiet.
Newsletter Programme
A regular newsletter planned, written and designed to actually get opened.
Segmentation & Setup
Lists segmented by interest and stage, configured in your email platform.
Deliverability & Reporting
Authentication and list hygiene, plus reporting on opens, clicks and conversions.
Our email process
Audit & plan
We review your list, platform and current emails, and map the automations worth building first.
Build automations
Welcome, nurture and re-engagement flows are written and set up to run on triggers.
Run the programme
List growth, newsletters and segmentation are managed on an ongoing cadence.
Measure & tune
We test subject lines, timing and content, and report on conversions, not just opens.
Why choose The Leads Hub for email
- Automations do the patient follow-up that manual sending never keeps up with.
- Run in line with CASL, consent, identification and unsubscribe handling done correctly.
- Reporting is tied to enquiries and sales, benchmarked against your industry, not just open rates.
- In business since 2007, with email integrated into wider lead generation and content campaigns.
Email marketing FAQs
We don't have much of a list. Is email still worth it?
Yes, you start by building it. Compliant opt-in forms and a useful lead magnet on your site and campaigns grow a list of genuinely interested people, which is far more valuable than a large purchased one.
What is CASL and does it affect us?
CASL is Canada's anti-spam legislation. It governs consent, sender identification and unsubscribe handling for commercial email. We set up your programme to comply and keep the records it requires.
Which email platform do you use?
We work with the common platforms, Mailchimp, Klaviyo, ActiveCampaign, HubSpot and others. We can work in your existing tool or recommend one based on your needs and budget.
How often should we email our list?
Enough to stay familiar, not so much that people tune out, for most businesses a monthly or fortnightly newsletter plus triggered automations. We set the cadence from your audience and content capacity.