Keyword Research

We build the keyword universe from several sources: your own site and Search Console data, competitor rankings, the questions customers ask your sales team, and the related and long-tail terms the tools surface. Each keyword is then classified by intent (is the searcher ready to buy, comparing options, or just learning) and by how realistic it is for your site to rank given the current competition. A high-volume term you cannot rank for, or one that never leads to a sale, is not a target.

The output is a working map, not a raw list. Keywords are grouped into topic clusters, each cluster is assigned to a specific existing page or a new page to create, a single primary term is named per page so your own pages do not compete with each other, and priorities are set by commercial value against ranking difficulty so the quickest valuable wins come first and the long-term targets are visible but sequenced later. We flag where an AI Overview already dominates a term and changes the click opportunity, where local intent means the map pack matters more than the blue links, where a term is really informational and belongs in content rather than on a service page, and where something is better bought through paid search than chased organically. You can hand the finished map to us to execute, use it to brief your own team, or give it to another agency, it is written to be acted on by anyone.