Qualified enquiries in your sales team's inbox.
Technical buyers, procurement gatekeepers and long approval chains, B2B doesn't convert on a click. We build search visibility and lead capture around the terms specifiers actually use, and feed sales the enquiries worth their time.
What's different in manufacturing & b2b
B2B marketing has to survive a long, multi-person buying process. The job is to get shortlisted early and stay credible all the way to the PO.
Buyers self-educate first
By the time a specifier contacts you, they've done most of their research. If you weren't visible during it, you're not on the list.
Niche, technical language
The search volume is low but the intent is high. You have to rank for exact specs, materials and part terms, not broad category words.
Multiple stakeholders
Engineer, purchasing, management, each needs different proof. The site has to serve spec sheets, pricing context and reassurance at once.
Attribution is murky
A deal can take months and touch many channels. Without proper tracking, marketing gets judged on the wrong signals.
Services we run for manufacturing & b2b
The same levers as any other sector, search, ads, website, content. What changes is how they're pointed. Each link goes to the full service.
Get found by specifiers
Rank for the precise, technical searches your buyers run.
- Search Engine Optimization
Technical and product-page SEO for exact specs, materials, capabilities and applications.
- Keyword Research
Map the part numbers, standards and problem phrases engineers and buyers actually type.
- Website & SEO Content
Capability, application and comparison pages that answer a technical evaluation.
Reach decision-makers
Get in front of the roles that specify and the roles that approve.
- LinkedIn Ads
Target by job function, industry and company size to reach engineering and procurement.
- Email Marketing
Stay useful across a months-long cycle with content matched to the buying stage.
- Content Marketing
Technical guides, white papers and case detail that build trust with a cautious buyer.
Convert and qualify
Make it easy to enquire, and make sure sales only gets the real ones.
- Landing Pages & Lead Capture
RFQ forms and gated resources with the qualifying questions built in.
- Multi-Channel Lead Generation
Search, LinkedIn and email working together, with tracking that ties enquiries to source.
- Video Marketing
Line walk-throughs, capability and process videos that shorten the evaluation.
The site for technical buyers
Structured for evaluation, not just brochureware.
- Website Design & Development
Product and capability architecture, downloadable specs, and a clear RFQ path.
- Website Redesign
Turn a dated corporate site into one that supports a real technical sale.
What working together looks like
Built to get you shortlisted early and keep marketing accountable to pipeline.
Map the buying process
Who's involved, what they search, and where deals currently stall or leak.
Build the technical footprint
Capability and application pages that rank for specific, high-intent terms.
Fix capture and qualification
RFQ forms, gated content and tracking that separate real enquiries from noise.
Add targeted demand
LinkedIn and email to reach specifiers and approvers through the whole cycle.
Report on pipeline
Enquiries, qualified opportunities and won work attributed back to channel.
Businesses we work with here
A sample of the manufacturers and B2B suppliers we work with across Canada, most important first, and the list keeps growing.
Don't see your business here?
The list isn't exhaustive. If your line of work isn't on it, give us a call, odds are we've run campaigns for something close.
Other industries we work in
Frequently asked questions
Our market is tiny and technical. Is there enough search volume to bother?
Low volume with high intent is exactly where this works. A handful of specifiers finding the right capability page can be worth far more than thousands of untargeted visits.
How does this work with our sales team and CRM?
We build capture forms and tracking that push qualified enquiries into your CRM with their source attached, so sales can prioritise and marketing can be measured on pipeline.
Is LinkedIn the right channel for us?
Usually yes for B2B, because you can target the exact functions that specify and approve. We pair it with search so you catch both active demand and the people not yet looking.
Can you produce technical content without our engineers writing it?
We work from short interviews, existing spec documents and product data, then have your team review for accuracy. It keeps the demand on your engineers low.
How long until this affects pipeline?
Expect qualified traffic to build over three to six months for SEO, with LinkedIn and email contributing conversations sooner. Closed revenue follows your normal sales cycle.
Every market works a little differently. Book a 20-minute call and we'll scope a package built around how your customers search and buy.
Book a consultLet's feed sales better enquiries.
A free strategy call: where your buyers research, and how to be shortlisted before they call.