LinkedIn Ads
The only channel where you can target by job title, company size and industry with real accuracy. We run LinkedIn campaigns for B2B businesses that need to reach specific decision-makers.
LinkedIn advertising for precise B2B targeting
LinkedIn Ads is the paid platform built into LinkedIn, and its value is targeting: you can define an audience by job title, seniority, function, company name, company size and industry, then reach exactly those people. For a B2B business selling a considered service to a specific role, no other advertising platform comes close on precision. The Leads Hub runs LinkedIn campaigns for Toronto and Greater Toronto Area B2B businesses, measured on qualified leads and pipeline rather than clicks.
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LinkedIn traffic is more expensive per click than search or paid social, so the campaign has to be disciplined. That means a tightly defined audience, often a specific title set at companies of a certain size in a handful of industries, matched to an offer that is worth a busy professional's attention: a useful report, a webinar, an assessment, not a generic "contact us". We use the format that fits the goal, from single-image and document ads to conversation and lead-generation forms that let people enquire without leaving the feed.
Because the audiences are narrow and the cost per click is high, testing is deliberate rather than scattergun and measurement is strict. We track cost per lead and, where your CRM allows us to close the loop, what those leads turn into (meetings, opportunities, revenue) so spend is judged on pipeline contribution rather than the raw number of form fills. We also watch frequency, because showing the same ad to a small audience too often wastes budget and irritates the exact people you are trying to win. Retargeting on LinkedIn and on cheaper channels keeps your business in front of the same accounts between campaigns, at a fraction of the cold-audience cost. Monthly reporting covers spend, leads, cost per lead, the audiences and creative driving results, and a recommendation for where next month's budget should go.
What LinkedIn Ads management includes
Audience Definition
Precise targeting by title, seniority, function, company size and industry, or named account lists.
Offer & Funnel
An offer worth a professional's time, matched to a landing page or in-platform lead form.
Campaign Build
Setup in LinkedIn Campaign Manager with the ad formats that fit the objective.
Creative
Single-image, document and conversation ads written for a business audience.
Conversion Tracking
Insight Tag and lead-form tracking, with CRM tie-in where available for pipeline reporting.
Optimisation & Reporting
Audience and creative testing, with monthly reporting on cost per qualified lead.
Our LinkedIn Ads process
Target
We build the audience from your ideal-customer profile or an account list from sales.
Package the offer
We shape an offer and asset that a senior buyer will actually trade their details for.
Launch lean
Campaigns start narrow to control cost, with a clear test between audiences and formats.
Measure pipeline
Reporting focuses on cost per lead and, where possible, downstream pipeline value.
Why choose The Leads Hub for LinkedIn Ads
- We treat LinkedIn's higher costs with the discipline they require, narrow audiences, strong offers.
- Reporting aims at pipeline and cost per qualified lead, not impressions or cheap clicks.
- Campaigns are coordinated with your content, email and retargeting so the spend is not isolated.
- In business since 2007, with B2B lead generation experience across professional and industrial sectors.
Related advertising & B2B services
LinkedIn Ads FAQs
Is LinkedIn Ads worth the higher cost per click?
When your buyer is a specific role and each customer is worth a lot, yes, you are paying for precision you cannot get elsewhere. For low-value or broad-audience offers, search or paid social is usually more efficient.
What is a realistic minimum budget?
LinkedIn enforces minimum daily spend per campaign, and narrow audiences need enough budget to gather data. We will estimate a sensible monthly floor for your audience before you commit.
Can you target specific companies?
Yes. We can upload named account lists for account-based campaigns, or build audiences by firmographic filters when you are targeting a segment rather than a fixed list.
Do lead-generation forms work better than sending traffic to a landing page?
In-feed lead forms usually get a lower cost per lead because there is less friction; landing pages give you more room to qualify and can produce better-fit leads. We often test both.