Google Ads & PPC Management
Paid search that is measured on booked enquiries and cost per lead, not impressions, not clicks. We build, manage and tighten Google Ads campaigns for Toronto and GTA businesses.
Google Ads managed to cost per enquiry
Google Ads is the paid-search system that places your business at the top of the results for chosen queries, charging you per click. Done well, it is the fastest way to put your offer in front of people at the exact moment they are searching for it. Done carelessly, it is the fastest way to spend a budget on unqualified clicks. The Leads Hub has managed paid search for Toronto and Greater Toronto Area businesses since 2007, and every account we run is judged on the cost of a qualified enquiry, not on traffic.
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Most underperforming accounts share the same faults: broad keywords pulling in irrelevant searches, thin or missing negative-keyword lists, ads pointing at the home page instead of a focused landing page, and conversion tracking that is incomplete or wrong, so the algorithm is optimising toward the wrong thing. We fix the tracking first, because without accurate conversion data nothing else can be managed properly.
From there we structure the account around your highest-intent terms, grouped tightly so each ad speaks directly to its keyword, write ads that pre-qualify the click by being specific about price band, area served and what you actually do, and pair each campaign with a dedicated landing page built to convert rather than your home page. We layer in display and remarketing to recover the large share of people who click, look and leave without enquiring, and we use the audience and location controls to stop showing ads to people who will never buy. Bids, budgets, search terms and device and schedule performance are reviewed continuously; wasted spend is cut weekly; and budget moves to the campaigns, keywords and times of day that produce enquiries. You get a monthly report in plain English: spend, enquiries, cost per lead, what changed and what is next, not a screenshot of the Google Ads dashboard.
What Google Ads management includes
Account Build or Audit
A fresh build or a full teardown of the existing account, structured around intent.
Conversion Tracking
Accurate call, form and lead tracking so the algorithm optimises toward real enquiries.
Search Campaigns
Tightly themed ad groups, qualifying ad copy and disciplined keyword match types.
Negative Keywords
Ongoing search-term review to block irrelevant queries before they cost you.
Display & Remarketing
Campaigns to build awareness and bring non-converters back to enquire.
Bid & Budget Management
Continuous adjustment so spend concentrates on what produces leads.
Our Google Ads process
Fix tracking
We make sure every enquiry, call or form, is measured before touching campaigns.
Build for intent
The account is structured around your best terms, each with a matched landing page.
Launch and prune
Campaigns go live, then daily search-term and bid work strips out waste.
Report and reallocate
Monthly reporting on cost per enquiry, with budget moved to the winners.
Why choose The Leads Hub for Google Ads
- We manage to cost per qualified enquiry, and the reporting proves it.
- Landing pages and tracking are built alongside the ads, not treated as someone else's problem.
- Transparent accounts, you own them, and you see exactly where the budget went.
- In business since 2007; we use current Google Ads, not recycled AdWords tactics.
Related advertising & lead services
Google Ads & PPC FAQs
What budget do I need to make Google Ads work?
Enough to gather conversion data in your market, that varies by industry and cost per click. In the first call we estimate a realistic monthly budget for your keywords and expected cost per enquiry before you commit.
How is your fee structured?
A management fee separate from your ad spend, so our incentive is efficiency rather than getting you to spend more. Ad spend is paid directly to Google from your own account.
Do I keep the account if we stop working together?
Yes. The Google Ads account is yours, we build in it, we do not lock it. All history, campaigns and data stay with you.
Should I run Google Ads or invest in SEO?
Usually both. Ads give you enquiries now and data on which terms convert; SEO builds lower-cost visibility over time. Many clients start with ads and shift budget as organic rankings mature.