More booked jobs for trades and contracting businesses.
When someone needs a roofer, an electrician or an emergency HVAC call-out, they search and they call the first credible option. We get you in that set, ranking locally, showing up in the ads that matter, and quoting fast enough to win the job.
What's different in trades & contracting
The playbook is local search, paid ads and a site that converts. What's specific to trades is the intent behind the search and how fast you have to respond to it.
Emergency vs. project intent
A burst pipe and a kitchen renovation are the same trade but completely different searches, budgets and follow-up. Campaigns have to separate them.
You're competing with aggregators
Lead-resale sites and directories outspend most contractors on Google. Winning means owning the map pack and your own branded search instead of renting clicks.
Speed to quote decides it
The contractor who replies first usually wins. The site, the forms and the call tracking all have to make a fast quote easy.
Seasonality and capacity
Demand swings by season and you can only take so many jobs. Spend has to flex up and down and focus on the work with the best margins.
Services we run for trades & contracting
The same levers as any other sector, search, ads, website, content. What changes is how they're pointed. Each link goes to the full service.
Get found locally
Show up when someone in your service area searches for the trade.
- Local SEO
Rank in the map pack for “electrician / roofer near me” and city terms across every area you serve.
- Google Business Profile
Reviews, photos, service areas and messaging kept active so your profile earns the click.
- Citations & Listings
Consistent name, address and phone across the directories that feed local ranking.
Turn demand into jobs
Capture the high-intent searches your organic reach doesn't cover yet.
- Google Ads & PPC
Separate emergency and project campaigns, call tracking, and budgets tied to jobs won.
- Landing Pages & Lead Capture
Fast mobile quote-request pages built for one trade and one job type at a time.
- Multi-Channel Lead Generation
Combine search, ads and follow-up into a steady, predictable flow of enquiries.
The site that quotes fast
A website that builds trust and makes it easy to ask for a price.
- Website Design & Development
Trade, service area and proof front and centre, with a quote form on every page.
- Small Business Websites
A lean, fast site option for owner-operators who need to look established, quickly.
- Website Maintenance
Keep it fast, secure and up to date so it never costs you a lead.
What working together looks like
Same process across every trade, the targeting and creative is where it gets specific.
Map the demand
Which jobs, which areas, which searches, split by emergency, repair and project work.
Fix the foundations
Google Business Profile, local pages, tracking and a site that makes quoting easy.
Turn on paid where it pays
Start with the highest-intent, highest-margin searches and expand from what converts.
Measure on jobs, not clicks
Call and form tracking tied back to booked work, so spend follows the jobs you want more of.
Scale with capacity
Push spend in the areas and seasons you can service, pull back where you can't.
Businesses we work with here
A sample of the trades and home-service businesses we run campaigns for across Canada, most important first, and the list keeps growing.
Don't see your business here?
The list isn't exhaustive. If your line of work isn't on it, give us a call, odds are we've run campaigns for something close.
Other industries we work in
Frequently asked questions
Do you work with single-truck operators as well as larger contractors?
Yes. For owner-operators the focus is usually Google Business Profile, local SEO and a lean website. As you add crews we layer in paid search and multi-channel campaigns to match the extra capacity.
How do you measure results for a trades business?
On booked jobs. We set up call tracking and form tracking that ties every enquiry back to the campaign that produced it, so you can see cost per job and which work is most profitable to chase.
Can you handle multiple service areas or locations?
Yes. We build out local pages and Google Business Profile coverage for each area you serve, and structure paid campaigns by location so budget follows where you actually want the work.
We get leads from HomeStars / lead-resale sites. Do we still need this?
Those channels resell the same lead to your competitors. Owning your local search and branded traffic gives you enquiries that are exclusively yours, usually at a lower long-run cost per job.
How fast will we see enquiries?
Paid search can produce calls within the first couple of weeks. Local SEO and Google Business Profile improvements typically compound over two to four months.
Every market works a little differently. Book a 20-minute call and we'll scope a package built around how your customers search and buy.
Book a consultLet's get your calendar full of the right jobs.
A free strategy call: where your best jobs are coming from, and the fastest way to get more of them.