Social Media Content
The posts themselves, graphics, short video and captions made for each platform, in your brand, on a schedule. For businesses that run their own accounts but need a steady supply of good content.
A reliable supply of content built for each platform
Social media content creation is the production side of social (the actual graphics, videos, carousels and captions) separated from account management. It suits businesses that are happy to run their own posting and community but cannot keep up with making content that looks professional and fits each platform. The Leads Hub produces social content for Toronto and Greater Toronto Area businesses, in a consistent brand style, on a predictable schedule.
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Good social content is native to where it appears. A LinkedIn document post, an Instagram carousel, a vertical short-form video and a Facebook update are different formats with different rules, and content repurposed carelessly between them reads as exactly that. We design a small system for your brand (templates, fonts, colours, a captioning voice) then produce within it so everything is recognisably yours and quick to turn around.
Each cycle we agree the themes and the specific posts, then produce a batch: branded feed graphics and multi-slide carousels, short-form vertical video edited from footage you supply or that we help you direct on a phone, and written captions with a scroll-stopping first line and a researched, current hashtag set for each platform. Content is delivered ready to post (correct dimensions, safe zones respected, captions in a document) and organised by platform and date in a shared folder or straight into your scheduling tool. You keep full control of when things go out and how you handle comments and messages; we just keep the pipeline full so the accounts never go quiet for lack of something to post. Where you need heavier production as well (a proper filmed shoot, a full graphic identity, longer-form video) that connects directly to our video marketing and graphic design services so it all stays on one brand.
What social content creation includes
Content System
Templates, type, colour and a caption voice so every post is on-brand and fast to produce.
Branded Graphics
Feed posts, carousels and story frames designed for each platform's dimensions.
Short-Form Video
Reels and shorts edited with captions, hooks and pacing suited to muted autoplay.
Captions & Hashtags
Written captions with a strong opening line and a researched hashtag set.
Batch Delivery
Content delivered by platform and date, ready to schedule or hand to your team.
Monthly Themes
An agreed set of topics each cycle so the batch has a through-line, not random posts.
How content production works
Build the system
We create the templates and style rules your content will be produced within.
Plan the batch
Each cycle we agree themes and the specific posts to produce.
Produce
Graphics, video edits and captions are made and reviewed against the brand system.
Deliver
Everything is handed over organised by platform and date, ready to post.
Why choose The Leads Hub for social content
- Content is made native to each platform, not one design pushed everywhere.
- A brand system up front means fast, consistent output cycle after cycle.
- You keep control of posting and community; we just keep the content pipeline full.
- Connects to full video and graphic design production when you need more. In business since 2007.
Related social & creative services
Social media content FAQs
How is this different from social media management?
Management runs your accounts, posting, community, strategy. This service produces the content only. You take the finished posts and publish them yourself, or hand them to whoever manages your accounts.
Do you shoot video, or just edit it?
Both. We can edit short-form from footage you provide, direct you on filming it on a phone, or arrange a proper shoot through our video marketing service for higher-production pieces.
How much content do we get each month?
It is scoped to your plan, a typical batch is a set number of graphics or carousels plus a few short videos and their captions. We agree the exact mix before each cycle.
Will it match our existing branding?
Yes. We build a content system from your brand assets first, so everything produced is consistent with your website and other materials.