Landing Pages & Lead Capture
The page where a click becomes an enquiry. We design and build fast, focused landing pages and lead capture forms that give your search, ads and social spend somewhere worth arriving.
Landing pages built to convert campaign traffic into enquiries
A landing page is a single-purpose page built around one offer and one action. It is where paid ads, email links and campaign traffic should arrive, not your home page, which has too many jobs to do. The Leads Hub has built landing pages and lead capture systems for Toronto and Greater Toronto Area businesses since 2007, and we treat the page as part of the campaign: if the ads are working but the page is not converting, the campaign is not working.
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Every page starts from the visitor's decision. We match the headline to the search or ad that brought them, lead with the outcome they want, answer the objections that stop people enquiring, and make the form the obvious next step. Layout, proof, page speed and mobile behaviour are all built around getting a qualified enquiry, not around design for its own sake. Pages load fast, work properly on a phone, and are structured so the important content is visible without scrolling on any screen.
Lead capture is the other half. We build forms that ask for what your sales process actually needs and nothing more, add call tracking so phone enquiries are counted too, and connect submissions to your CRM, inbox and analytics. Where it helps, we add quote calculators, multi-step forms or AI-assisted chat to catch people who would not fill in a standard form. Then we test (headlines, form length, layout and offers) so conversion rate keeps improving after launch.
What landing page & lead capture work includes
Landing Page Design
Single-purpose pages built around one offer, one audience and one clear action.
Copywriting
Headlines and body copy matched to the ad or search that brought the visitor.
Lead Capture Forms
Forms scoped to your sales process, with spam protection and clear validation.
Call & Form Tracking
Every enquiry, phone or form, attributed back to the campaign that produced it.
CRM & Tool Integration
Submissions routed to your CRM, inbox, spreadsheet or email platform automatically.
Conversion Testing
Ongoing A/B tests on headlines, layout, form length and offers to lift conversion rate.
How we build a landing page
Define the offer
We agree the single action the page should drive and the audience it is speaking to.
Write then design
Copy comes first, the argument for enquiring, and the layout is built around it.
Build and wire up
The page is built for speed and mobile, with tracking, form routing and integrations tested.
Test and refine
Once traffic is flowing we test variants and improve the conversion rate month over month.
Why choose The Leads Hub for landing pages
- We build the page as part of the campaign, so ad spend and page performance are managed together.
- Pages are built for speed and mobile first, most campaign traffic is on a phone.
- Every enquiry is tracked and attributed, so you can see which page and offer produced it.
- In business since 2007, with landing pages built across trades, professional services and B2B.
Landing page & lead capture FAQs
Why not just send ad traffic to my home page?
A home page has to serve every visitor and every service, so it dilutes the message for a specific campaign. A dedicated landing page speaks only to the person who clicked that ad, which is why it almost always converts at a higher rate.
How long should a lead capture form be?
Long enough to qualify the lead, short enough not to lose good ones. We scope the fields to what your sales team actually needs to act, and use multi-step forms when several fields are unavoidable.
Can the pages connect to our CRM?
Yes. We route form submissions into your CRM, inbox or spreadsheet, and add call tracking so phone enquiries are captured in the same place. If you do not have a CRM we can send leads by email and notification.
Do you keep improving the page after it launches?
Yes. Once there is enough traffic we test headlines, layout, offers and form length, and report the conversion rate each month so the page keeps getting more efficient.