Podcasts are an interactive approach to content marketing that have gone underutilized in many industries. Small businesses can gain a lot from starting a podcast and here are a few reasons why.
Connect with the Audience
By creating a podcast you can connect with your audience at a deeper level. They get to be able to interact with you in a setting that is more personable than reading text. This will have them feel as though they have developed a more personal relationship and create returning viewers and potential customers. When creating your podcast, keep in mind it needs to have a clear direction and be specific to your industry. This will help customers relate the podcast to your business.
As not many businesses create their own podcasts, this will give you the upper hand in customer retention techniques. If not many competitors make podcasts, you could become the voice of the industry in your area.
Variety of Podcasts
Podcasts aren’t always one way communication, there are varying types of podcasts that will best suit the message you are trying to convey. You can conduct reviews on products and services and have guests give their testimonials, or you can interview someone on your podcast. By using these interactive methods and for asking action questions in your podcast to generate comments you are able to further connect with your audience.
Easy to Promote
Podcasts are relatively easy to promote as you can post them to your website, and share links on all social media platforms. The second way you can increase views is to post your podcast on media sharing platforms. These can be iTunes, SoundCloud (hyperlink https://soundcloud.com/.) and many more. Once uploaded to a media sharing site those who search on the site will be able to see your podcast.
Connect with Employees
Podcasts don’t always have to be targeted at the audience. They can be a great tool to interact with your employees as well. Podcasts can be a great way to get information to your employees such as making announcements and training purposes.
As you can see there are great benefits to adding this form of communication to your audience to your daily digital marketing routine.
If you have any tips for how to have a successful podcast please leave them in the comment section below.
Based on the article “5 Reasons Your Small Business Should Start a Podcast Today” By Dan Newman from: http://www.entrepreneur.com/article/241858