Every business requires social media marketing in Toronto, so it only makes sense to engage a top social media marketing agency in Toronto to help you create an effective strategy. The many social channels available on the Internet today are some of the most effective digital marketing tools that can help you generate massive exposure, reach a broader target audience to secure more leads and convert them into loyal customers. With an engaged following on one or more of the major social networks, you can effectively increase business visibility and brand awareness and spread the word about your products and services, special offers and new campaigns.
Many companies in Canada are failing to increase their social following or even reach their target audience. It’s challenging to put in the extra time and effort to build up your network, and develop an active, thriving social media presence. Let’s get real, you can’t expect to get much from social media when you only post random links, @mention a few folks and then call it a day.
There has to be some structure to what you do. You need a solid social media strategy.
That’s where we come in. We are experts in social media management in Toronto. We will help you market through the digital landscape using cost-effective strategies to increase your online presence, reach your target audience in real time and spread the word about your business or products more effectively.
Social Media Toronto – Why Your Business Needs It
Every business today needs to be on social media (SM).
- 89% of companies invest in SM marketing in 2021 to stay ahead of the curve.
- There are currently 25 million SM users in Canada.
- Industry experts predict that more than 80% of Canadians will use SM by 2025.
- There are 4.33 billion SM users around the world, that’s more than 55 percent of the total global population.
- Facebook alone has 2.7 billion active monthly users worldwide.
- 95% of online adults ages 18 to 34 follow a brand on SM.
- Search engines use your SM presence as a ranking factor to determine where you land in the SERPs.
With so many consumers using social media every day, it’s no longer optional. It is essential and presents a great opportunity for your business to reach your online audience, engage new leads and grow your brand.
The key to success on the digital social scene is to go in with a strategic plan. It can seem daunting given how SM is so much more competitive and complex than it used to be.
As social media experts in Toronto, we’ll help you put together a comprehensive and affordable social media marketing plan from scratch to help you increase your brand awareness and engagement.
Social Media Marketing Services Toronto
We’ve helped hundreds of businesses grow through social media marketing through strategic digital marketing. We are a full service, social media marketing agency. We create strategy, content, copy, videos, images and connections on multiple platforms to help you maintain an online presence and expand your company’s reach.
Here’s how we do it:
Set Realistic Social Media Marketing Goals
What do you want from social media? Generate leads and sales? Drive traffic to your site? Drive people to increase in-store sales? Grow your fan base? We’ll help you create specific goals which will help us define your content strategy and determine how much time and energy we’ll need to dedicate to your campaigns.
Research Your Target Audience
Different channels help you reach specific audiences. A solid understanding of your customer base can help us determine which social channels will best meet your goals. We use your analytics to obtain demographic information, customer behavior and social media trends to build content you intend to share. Knowing what your ideal customer wants and needs can go a long way in helping boost engagement and response rates.
We can help you create and curate engaging content to post on your feed and share to other channels. We can help you organize a content theme to develop a content strategy that makes sense. We’ll also take care of content formats, filters, captions and other creative touches to establish your brand identity and help your brand become more consistent.
We can also help you keep up with social media trends and develop innovative content that not only produces high engagement rate but also stays fresh in your audience’s minds. We’ll also help you post at the best times to engage and interact with customers.
You might consider working with influencers, we can help you select influencers whose followers match your target audience and create content that will interest them and have them direct their followers to your social sites.
If you have access to people who love your product or services and who are happy to promote your brand on social media by promoting your business organically to new audiences, we can help you include these brand advocates in your strategy. These enthusiastic fans can play a significant role in word-of-mouth marketing and help drive new business.
Chatbots as Part of Your Social Media Marketing Strategy
Chatting apps and channels are gaining ground as an effective marketing and distribution channel because they can deliver personalized messages and content to your audience in real time. They can help a customer search for any piece of information on your channel and get it within seconds. Many businesses send out information, even a lead magnet to the visitor through chat. Due to the informal nature to communicate, they’re a great way to get leads. People respond right away with a chatbot. If you want to adopt the technology, we can help integrate chatbots into your channels and help you create a conversion-optimized bot.
We’ll help you monitor the metrics behind your campaigns to assess what’s working, what isn’t and how to keep improving. If needed, we can make tweaks to your social media marketing strategy to further improve your success.
Full Service Social Media Management Toronto
It’s important to maintain a strong online presence in this digital age no matter the size of your business. As a full-service marketing agency, we’ll help you put together the right mix of digital marketing and social media marketing in Toronto that fits your business goals and budget. Our team of specialists are committed to helping you build a healthy social media presence that produces tangible results, so your brand is valuable, credible, and trustworthy to both your target audience and the search engines.
Let’s get started. Book a consultation now with the best social media marketing agency in Toronto.