Blogging has evolved to the point where anyone can set up their own page, from small businesses to chief executives. However writing a blog post that captivates customers and keeps them interested in what your business is doing can be a challenge. Follow these tips to help you supercharge your business’ blog and get real attention from your customers.

Speak your Audience’s Language

Consumers today do a lot of research before they buy. They are experts in your industry before they even make contact with your business. In your blog posts, you should try and use industry terms that will resonate and impress your consumers. Use your blog to cover topics at the forefront of your industry that interest customers.

Make your Blog Visually Interesting

The major social networks all reward visual content, so it would make sense to try and include a graphic for each of your blog posts. People are also more likely to click on a visually appealing article, so having a presentable article is worthwhile.

Make sure your content is SEO-Friendly

Search Engine Optimization (SEO) is crucial as it determines how high your webpage ranks in search engines. Outline keywords that customers in your industry are likely to search for. When you have found your keywords find ways to incorporate them into the title and body of your blog posts. Placing these keywords at the beginning of your blog is more effective, and will rank better in the search results.

Leverage Social Media

Promote your blog posts on your business’ social media pages. Make it easy for your readers to share your blog post make sure to include the social media sharing buttons on your blog page. The easier you make it for people to share content on social media the more successful your posts will be. Try to keep your blogs titles under 120 characters, around 60 characters is optimal so readers can easily re-tweet your blogs.

Follow the “Goldilocks Rule”

Readers will get tired if your content is too long, and will be left wanting more if your content is too short. This is called the “Goldilocks Rule”, the best content is not overly long but gets to the point and covers the topic adequately. It is important to learn to edit your posts examining them for length. A good way to do this is by reading over your post after you’ve finished writing it. If you get bored chances are your customers will too.

Post regularly, be relevant and DON’T be Boring!

These may seem simple, but they are harder than you think. Writing a regularly scheduled blog post requires some effort on the writers part to make sure content is up each time. Blogging happens in real time, write about topics and market trends your customers care about. Don’t over edit your piece, if you wait too long to publish your blog you will be yesterday’s news.  Most of all don’t be boring, write with personality and be interesting!

IED Web Marketing can assist you in supercharging your company’s blog, we specialize in SEO and social media to generate new leads for your business. Contact us today to set up a consultation!

Based on the article on Forbes at: