It’s important to sustain presence on the web, and these days it’s not as hard as you think. The internet is full of information and tools anyone can utilize to help you achieve your web and business goals.

Marketing online can be a daunting and tedious tasks, especially if you don’t know where to start or don’t have the necessary resources. For any company looking to increase their reach and presence online on a budget, here are some tips to develop a successful online marketing strategy.

First and foremost, know your market. This concept should be at the core of your business because you will never be successful if you don’t know your audience or who you are trying to target. The trick here is to know your market and what you are offering, from there you identify the demographics of yours users. After you have built the profile of your customer, determining how and where to reach them becomes an easier task. Something to remember is that not all platforms are meant for your business, product and customer. For instance, just because Pinterest is growing rapidly, does not mean your audience is the one making it grow.

Next, set and reset goals. Remember to put in perspective what you are trying to gain from online marketing, whether it’s to increase awareness or revenue for example. Because the online realm is always changing, so should your goals, once you have reached one level of goals, try to attain the next one.

Set a budget. This may seem redundant, but your efforts can only go as far as your budget does. Setting a realistic budget gives a clearer image of the playing field you have available. Luckily, online marketing is great for those on a tight budget. There are many platforms available free of charge. Once you have established which platform works best for you, upgrading to premium packages at fairly low costs can make a difference and be beneficial to your business.

There is a lot of stiff competition on the internet. So, the golden rule to follow here is to brand yourself. There are thousands of companies trying to sell products on the internet and yours needs to stand out – this all begins with your website. Creating a website is the best way to make your brand stand out, as it can designed to your very own specifications and showcasing what you have to offer. Your website is your customer’s one-stop-shop for they are looking for. The content is mostly you own and its free and hosting sites offer many variations to increase exposure of your website. Acquiring a domain and hosting services are fairly affordable through other website platforms like GoDaddy.com.

A portion of your small budget should be dedicated toward search engine optimization. This helps your customers find your website and to help increase reach and exposure. Keywords are selected that match your company’s offerings that will greatly entice your audience to visit your page with the potential to increase revenues.

Lastly, blogging and social media is the best way to upload content related to your business at a very low cost. Content building is important, the more content you post online the more traffic you generate to your website. The best part is that your content is your own work, which is free. The difference lies in the quality you post online, good quality content needs to be insightful and engaging in order to attract customers to follow your business on social media sites and read your blog posts.


Disclaimer: Based on the original article: 7 Tips for Online Marketing on a Tight Budget
http://www.forbes.com/sites/ilyapozin/2012/06/29/7-tips-for-online-marketing-on-a-tight-budget/