How to Adjust Your Twitter StrategyWhen creating your initial social media strategy, collecting feedback should be included. Collecting feedback on how well your strategy is working can be crucial to the survival of your social media pages and can give you beneficial information on your business and how well the strategy is working.

One form of feedback is the response you receive from your interaction on social media. When looking at Twitter in specific this is in the form of tweets, hashtags, retweets, favorites, following and even unfollowing. When looking at your audience’s behavior in relation to your page and post you can see if your strategy is working and in what ways it needs to be improved.
Here are a few good ways you can evaluate your twitter strategy to improve interaction.


In your initial social media strategy a target market is determined. One thing you can to do attract those in the target market is to see who the influencers are for that target. Influencers are people or pages on social media that have a high following and high impact on a particular location or demographic. By looking at who is leading the conversations within your target and evaluating their conversation, it can give you valuable information on how to align your content with your target audience.

It can be hard to find the leading influencers so using a media-monitoring tool can help in this search. A website like Buzzsumo (hyperlink can provide information on what type of content has the most retweets and from there you can search the influencers.

Evaluate Content and Unfollows

By evaluating the interaction on different types of posts and seeing which type have the most engagement, you are then able to adjust your strategy to include more of these types of posts and eliminate the posts that go unnoticed.

As twitter only notifies you if someone follows you, using a media-monitoring tool allows you to be able to track how many people interact with your page and even unfollow it. By tracking your current content and evaluating the number of interaction and unfollows it can determine what content was successful or unsuccessful based on the timeline. This will help you review your content and determine if you need to make changes, whether it be timing of posts or purely content changes.

A media-monitoring tool that can provide this information is Unfollowerstats (hyperlink A second helpful media-monitoring tool is Twitter Analytics (Hyperlink

Audience Behavior

By looking to your followers to see what type of content they post and what type of hashtags they use, this can be beneficial in adjusting your strategy. This can give you valuable information into how your target interacts on social media and give you an idea on other interests your target may have and give you information on how to interact with them more.

Even the best of social media strategies may have their weaknesses, by continuously evaluating and collecting feedback you are able to improve on your strategy to attract more followers. By using these tips you can now gain inside information that could potentially increase the effectiveness of your strategy.

Do you agree with these tips? Any others that you can recommend for newer online businesses? Please share in the comments below.

Based on the article “5 Ways to Tune Your Twitter Strategy Based on Audience Behaviour” By Shannon Byrne From