An Infographic is an image that displays information in a visual form. Infographics can be used to present data, statistics and knowledge pertaining to your business in an intriguing way rather than plain text. Your business can use infographics to engage the audience in your content and attract them to your website. They are easily shared on all of your social media platforms, and because infographics are engaging, they produce social sharing from your audience. If an infographic is done correctly with the right design and content, they can greatly attract your audience and drive traffic.
A successful infographic needs to have four elements.
- Uniqueness
As Infographics have been around for a few years, there are a lot of them on social media. In order to compete, your business’ infographics need to be unique. There are websites that offer templates for infographics, however they are generic and will not attract the audience like a custom infographic will. Ensure that you have your own unique content and custom design to have your infographic stand out amongst the rest.
- Simple Message
The Reason why infographics are so successful, is because they are a visually appealing way to display content. If there is too much going on in the infographic you will lose the attention of the viewer. Ensure that it has a simple message and minimal text. By having a simple message, your audience will be able to clearly understand the purpose of the infographic. This leads to the content and text within it. Do not overpower it with too much text, you want the viewer to look at it and be intrigued to keep reading. Use factual data to be able to clearly get your information across with only text that is needed.
- Creative Design
The design of the infographic should use stylistic elements to attract the viewers. Display your data using colors, images and words that will pop and attract the viewers to continue reading. Although the design needs to be eye catching, too many design elements can make the infographic look busy and actually deter viewers. The combination of the design with the text with determine the success of the infographic.
- Shareable
The ability to be easily shared is the successor to the infographic. The infographic should be posted on all of the social media platforms your business uses. This will allow viewers on all platforms to see the infographic and have the ability to share it themselves. One thing you can do to ensure the infographic does not become disconnected from your business, is include a link to your businesses website on the image. That way it can always be traced back to you, and readers who want to learn more can visit your site.
Use the infographic to your advantage when displaying information filled content to your audience.
Agree with these tips? Have suggestions on how to use and infographic to your advantage? Start the conversation in the comment section below.
Based on the article “ Why Your Business Should Be Using Infographics“ by Jonathan Long From: http://www.huffingtonpost.com/jonathan-long/why-your-business-should-_b_4192309.html
