Local Internet marketing is in its infancy and not many companies (or SEO companies) are familiar with what local internet marketing can do to attract new business. In its simplest form local internet marketing is using the internet to attract new local business.
Years ago your customers would search the printed yellow pages to find your company. Today, your customers use search engines like Google, Yahoo and Bing to find your company. The question becomes how do I get listed on the first page of search results?
The answer is local internet marketing.
You can optimize your website to compete for local search terms. You can also appear in local search results even if you do not have a website. For example, let’s say you are a business coach looking for new clients in Toronto. As soon as you type in a location as part of your search term in the Google example below, Google will display (see the picture below) local search results as Google Places Pages (the results with the red balloons are Google Places Pages) followed by regular search results for that search term.
If you look at the regular search results closely, you will see that they may include a number of local directory listings, Craigslist ads and other local internet pages. This is how you can get listed in the local listings without having a website.
Mobile marketing also ties in well with local internet marketing as most smart phone searches are for local search results. There are more searches on smartphones today than searches on computers. It only makes sense to tap into this vast market.
Local listing results also convert better than global listings. Why would someone search for a business coach in Toronto if they were not looking to connect with a business coach? The same applies to other businesses and locations. Chances are you would not search out a plumber in New York City to say hi! You would search because you need a plumber in New York City.
If you are in the local search results, you have a good chance of getting local business. Google only lists 7 places listing per search. How do you get your company listed on the first page, call in the experts.
Call us today to find out how we can help you attract local business. Call (647) 405-6711.
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