The phrase “going viral” has done just that, gone viral. Those two little words hold a lot of power and imply a lot of action. Viral projects have the ability to grow quickly, almost overnight simply by sharing content through the online community.
There are a few key tips to help make your marketing efforts go viral and gain the most exposure. Your project must imitate the same natural habits of a virus, which is to move quickly and easy to replicate. The first thing to remember is to keep it simple; your idea must be easily understood by your audience which will attract people to take the initiative to share your offerings. It is also important that your content has value, this way your audience is more willing to share.
Planning what you are about to put out on the internet for it be spread all over the web is important. Producing a list of any ideas that you generate and have the ability to build on can be advantageous to your project. Having a list and objectives can seamlessly help you launch your project quickly and effectively.
After proper planning and understanding what it is you want share, the next step is to execute it properly. Your execution must be flawless, aesthetically pleasing, and emulate quality. Professionalism in your work will give your project worth. Building your brand through viral marketing can be achieved when there is an appeal to your efforts. Appeal is important to your audience as they can affordably and quickly build your business reputation.
To optimize the replication of your project and implement proper viral marketing strategies, then you must provide the platform for ease of use. Providing the proper links, share buttons, social media tags and hashtags will make it even easier to share your content. Bringing this concept back to the first tip, keeping it simple and clear for your audience will generate the replication rates you are looking for. “Going viral” is a great way to get noticed, but planning and execution is crucial to ensure that what you are sharing is a good representation of you brand and image. Keeping it simple for the user will in turn help generate more value and opportunity for your business.
Based on the original article 4 Tips for Launching a Successful Viral Marketing Strategy http://www.forbes.com/sites/theyec/2012/08/17/4-tips-for-launching-a-successful-viral-marketing-strategy/